Bank of America
When the world watches, the building becomes the broadcast.
Tool Experience builds the thing worth talking about.
Then we shape how it's shared.
Sometimes it's an earned stunt. Other times it's a fully designed flagship activation.
We fuse experience design, event production, and creative technology to turn moments into emotion, memory, and attention that sticks.
We've picked up some of the shiniest trophies on the biggest stages — but our clients hire us for the work, not the hardware.
Selected work
Diablo – Vases of Hatred
Real-time data, reactive visuals — at architectural scale.
Talent Connect Summit 2025 · LinkedIn
We turned a search bar into a full conference world
2025 Technology · B2B
LinkedInneededacreativepartnertoextrapolatea2Dgraphicthemeintoeverydimensionofalarge-scale,multi-dayconference—balancingspectaclewithintimacyandthreadinganAI-forwardmessagewithoutlosingthehumantouch.
With AI dominating the talent industry conversation, the summit needed to meet that moment honestly — making a tech-heavy subject feel warm, accessible, and action-oriented rather than overwhelming.
ReimaginethefamiliarLinkedInsearchbarasaninvitation:aframethroughwhich1,500globaltalentleaderscouldpicture—andthenbuild—theirownprofessionalvision.
A single graphic element — the LinkedIn search bar — became the architectural spine of an entire summit experience, from main stage to closing party.
Arrived at the Marriott Marquis and navigated the full conference footprint through an intuitive graphical wayfinding system
talent leaders in attendance
days conference duration
rd year Tool–LinkedIn partnership
Creative lead, end to end
VisID to spatial design to production management
Physical meets virtual
Open broadcast studio connected live and online audiences
AI made human
Warm materials and lighting countered tech-heavy messaging
Three years into their LinkedIn partnership, Tool demonstrated what a truly integrated creative-lead relationship looks like at scale — owning the visual language, the spatial logic, the interactive moments, and the production management of a flagship B2B event end to end.
LinkedIn Career Fair 2026 · LinkedIn
We turned a job search into a school career fair
2026 Technology · Media
LinkedInneededtointroducetheirnewAI-poweredJobandPeopleSearchproductsinawaythatfelthumanandrelatable—cuttingthroughtheanxietyjobseekersfeeltodayandgivingCreatorsacompelling,shareableexperiencetobringLinkedIn'stoolstolifefortheiraudiences.
Job seekers today feel stuck and overwhelmed; LinkedIn's new AI-powered search tools arrived at a moment when the job market needed a fresh, hopeful reframe.
Transportpeoplebacktothelow-stakesoptimismofaschoolgymnasium—prizeribbons,pennants,trifoldposterboards—soaconversationaboutAIandcareerchangefeelsexcitingratherthanintimidating.
By wrapping LinkedIn's AI-powered job tools in nostalgic, lo-fi school-fair aesthetics, Tool made a daunting topic feel approachable — and gave 75 Creators the platform to spread that message for LinkedIn.
Guests arrived and picked up a tracker card at the Prize Booth, tasked with collecting gold stars at each booth to earn custom Scholastic swag.
select Creators hosted
speaker session formats staged
weeks designed & produced
hours event duration
Holiday-window build
Designed, produced & installed in 5 weeks over the holidays
Snowstorm install
Full activation installed amid a live snowstorm
Creator-first strategy
Gave Creators the platform to make LinkedIn's tools relatable
Tool conceived, designed, and produced the entire experience in five weeks — over the holidays, installed during a snowstorm — proving rapid-turnaround experiential is possible without sacrificing craft. More importantly, the event demonstrated that LinkedIn can deploy its brand to create culturally resonant moments that make complex AI tools feel real and accessible through the voices of Creators.
Selected work
AG1 – Drink AG1 Activation
On-the-ground brand activation built to earn the share.